There’s this weird area that you can fall into as a social consumer app if you don’t have a million users or more,” Culver said in an interview this week. “You have plenty to keep you busy, but it’s not enough to get advertisers interested, it’s not enough to make venture capital firms interested. So the question becomes: What do you do with a middling social app?
Convore is reborn as Grove.io, a chat service for businesses — Tech News and Analysis
That’s the siren call of social - and why social is so very, very tempting but rarely works out.
