Nobody tells this to people who are beginners, and I really wish somebody had told this to me.

All of us who do creative work, we get into it because we have good taste. But it’s like there is this gap. For the first couple years that you’re making stuff, what you’re making isn’t so good. It’s not that great. It’s trying to be good, it has ambition to be good, but it’s not that good.

But your taste, the thing that got you into the game, is still killer. And your taste is good enough that you can tell that what you’re making is kind of a disappointment to you. A lot of people never get past that phase. They quit.

Everybody I know who does interesting, creative work they went through years where they had really good taste and they could tell that what they were making wasn’t as good as they wanted it to be. They knew it fell short. Everybody goes through that.

And if you are just starting out or if you are still in this phase, you gotta know its normal and the most important thing you can do is do a lot of work. Do a huge volume of work. Put yourself on a deadline so that every week or every month you know you’re going to finish one story. It is only by going through a volume of work that you’re going to catch up and close that gap. And the work you’re making will be as good as your ambitions.

I took longer to figure out how to do this than anyone I’ve ever met. It takes awhile. It’s gonna take you a while. It’s normal to take a while. You just have to fight your way through that.

Ira Glass
I firmly believe that any man’s finest hour, the greatest fulfillment of all that he holds dear, is that moment when he has worked his heart out on a good cause and he lies exhausted on the field of battle, victorious
The company today has just 10 people working in both Paris and London, but is thinking now about how it can continue to move toward profitability – a goal it’s currently expecting to hit before next summer. After teaming up with French company Process One to run the Boxcar service (founder Jonathan George sold it to Kwaga last summer and has moved onto Evomail), the company is thinking about how WriteThat.Name could be integrated directly into Evomail itself.

When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

Why I Hire in the Midwest - New Post at Evomail

After someone finds out that Evomail is based in the midwest, one question that almost always comes up, even if it’s not spoken out loud, is “how do you find engineers?”.

Fellow founders in the Valley and in NYC have enough trouble hiring people locally that they typically believe it’s almost impossible for someone like myself to find, hire and retain quality talent in the midwest.

They’re wrong.


Evomail isn’t blinded by the idea that everyone has to be in the same room. We want to work with the most talented people in the world and we’re willing to hire those people wherever they’ve chosen to build their lives….